Work Experience
Education
Volunteering
Projects

Work Experience

Combining real life experience...
Sep 2019 - Dec 2019

Nakturnal

Intern

• Learned Nakturnal's approach for digital marketing campaigns including Influencer Marketing, PPC, SEM,and SEO
• Increased my understanding of navigating sales funnels
• Assisted with launching the Goddess Nest Co-Working Collaborative
• Interacted directly with client projects
• Developed assessments of client keyword search activity and how to optimize keyword usage to increase website SEO
• Utilized knowledge of Google Drive suite of tools (Sheets, Docs, Slides, Forms) to assist the Goddess Nest Collective in maximizing their member retention and data collection.

Website Design utilizing
the Webflow Platform
Influencer Marketing
Lead Generation
Search Engine Optimization
Google Drive
Ahrefs Keyword Analysis
July 2019 - Sept 2019

NFM+DYMUN

Brand Ambassador

• Assisted with setup and breakdown of branding events
• Interact with community to develop strong brand connections
• Maintain an upbeat and positive attitude for all brand activities

Event Coordination
Event Management
Community Building
Oct 2012 - Aug 2019

cUTITTA cHIROPRACTIC

Office Manager
Event & Marketing Manager
Receptionist

As Office Manager 2017-2019
• Grew practice from one location to multiple during tenure
• Increased practice collections by 30% over a 2 year span
• Hired and Trained for the Front Desk and Marketing Departments
• Highly involved in recruiting and interviewing for all positions in the office
• Created reporting and tracking tools to maximize productivity and profits
• Worked closely with the billing department to ensure high insurance collections for all patient visits

As Event & Marketing Manager 2013-2017
• Created and Defined the Community Outreach Coordination and Marketing Job Descriptions and Departments
• Trained junior marketers and event assistants
• Coordinated closely with contracted massage therapy employees to ensure adequate staffing at all events
• Organized 20-40 hours of outreach events monthly
• Presented as a public speaker on health and wellness topics to corporate partners and the general public

As Receptionist 2012-2013
• Created a welcoming environment for all patients and their families
• Streamlined the check-in and paperwork process allowing the office to nearly double it's patient visits within one year
• Connected office to online portals necessary to streamline insurance verification processes and accuracy

HIPPA compliance
Health Insurance Collections
Recruitment & Training
Practice Profitability Reporting
Job Development
Event Coordination
Event Management
Patient Interaction
Health Insurance Verifications
Sep 2009 - Feb 2013

The ups store

Assistant Manager

• Full service copy center duties including facsimile, binding and large format printing
• Provided pack and ship services to local antique auction houses specializing in extremely rare and high value items
• Provided training for all associates, created training materials & programs

Copy & Print Services
Payments & Collections
Pack & Ship Services

Education

... With Continuing Education
Jan 2019 - Present

Point Park

Rowland School of Business

Sports Arts and Entertainment Management

The Sports, Arts and Entertainment management program at Point Park University is among the most innovative business programs in the United States. In this program I will earn a Bachelor of Science in Business Management while focused on the intricacies of Marketing and Event Management in the Sports and Entertainment Fields.

I chose to return to school after a decade away because I have never lost my passion for learning. Finishing my education and receiving my Bachelor's Degree has been a dream that I now find becoming a reality.

Notable Projects

Introduction to SAE Industry
Shadowing at The Fairmont
SAE Marketing & Promotion
Artsburgh & Flexpass
Strategic Analysis & 
2019 Marketing Plan
Event Planning
Pokemon Go For Good
Sports Mgmt & Leadership
Jann Wenner,
Rolling Stone Magazine,
and my personal
leadership story
Jan 2008 - May 2009

Red Rocks
Community
College

Marketing & Management

At Red Rocks I illustrated my desire to be constantly learning. Despite hurdles that made pursuing an education difficult, I wouldn't be dissuaded from continuing my education as much as possible.

While at Red Rocks I focused on learning basic business management skills, with a focus in marketing and public communication. I was fortunate enough to compete and place 2nd in the Colorado Community Colleges Persuasive Speaking Competition.

Accomplishments

CCC Persuasive Speaking
Competition
2nd Place
Aug 2004 - Dec 2006

University of Colorado

Denver-Auraria Campus

Accounting & Business Management

At CU Denver I was fortunate enough to continue my education in accounting and eventually transitioned to embrace my love for business management.

Aug 2003 - May 2004

Western State
College of
Colorado

Business Management: Entrepreneurship
‍‍
There is no setting more beautiful for a college freshman than to be nestled deep in the heart of the Rocky Mountains. At Western State I discovered my passion for writing, uncovered a hidden talent for Accounting, and expanded my love for the intricacies of business management.

Accomplishments

Dean's List
Fall 2003
Dean's List
Spring 2004

Volunteer Experience

Savor Pittsburgh

Sept. 26, 2019
Registration & Tickting

Checked in attendees using OneCause registration system.
Helped build excitement for the event.
Maintained a clean and welcoming flow through the main floor.

Steel City Showdown

May 11-12 2019
Ticketing

Assisted with setup and breakdown
Took tickets and greeted players for the Smash Brother's Tournament
Ushered for Smash Brother's and NHL2k Finals

American Foundation for Suicide Prevention

2013-2015

Assisted with organizing 2014 “Out of the Darkness" Walk
Core volunteer participating in leadership training and prevention program
Assisted with organizing and keynote presenter at the 2014 “Survivors of Suicide Loss Day”

Projects

See what I can do

Team Firestorm

September 2017-Present
Co-Founder & Administrator

The Goal: Create a Pokemon Go Group in the Pittsburgh Region
The Client: Pittsburgh Pokemon Go Players
In Conjunction with:
Rob Holtz

Team Firestorm is the largest active social networking group for Augmented Reality Games in the Greater Pittsburgh region.

This project began as just a fun idea between friends, and has grown to encompass multiple social media channels, with over 500 followers. We host weekly events dedicated to supporting our members as they play their favorite Augmented Reality Games (typically Pokemon Go).

Since it's founding in 2017 I have been responsible for the social media management, website development and marketing for the project. We have helped many players develop and maintain friendships, and have plans to continue maintaining the project for as long as we have players willing to join our Team!

Point Perk

Fall 2019
Talent & Booking Management

The Goal:  Create a consistent Graphic Design package
The Client:  Point Perk Entertainment
The Class: Talent and Booking Management

Point Perk Entertainment and the Talent and the Booking Management class work together to keep a constant supply of events on stage at Point Perk Cafe - ranging from Open Mic nights to poetry readings. For this project I was tasked with creating a consistent graphics package to advertise these events to the student body.

This was accomplished by creating a style guide for the brand, including templates for the flyer and digital media ads. Advertisements had to both reflect the Point Perk Entertainment brand, as well as the branding for the acts and shows that were occurring within the space.

Tour Routing

Fall 2020
Talent and Booking Management

The Goal: Create a working tour route for a mid-sized band

One of the major challenges in booking a tour is in the logistics of planning a route for the tour. For this project we were asked to meet specific criteria for distance traveled daily, budget and venue size, and aimed to play shows in major markets.

I was able to create a 7 week tour that included 34 shows and under the restrictions provided had a net profit of $48,774.

This project tested my own ability to handle logistics. I feel the final product is a fantastic example how I will approach logistics and planning in any situation - with a significant level of organization and planning.

Arena Show Scaling

Fall 2020
Ticketing

The Goal:  Scale a selection of shows in an Arena Setting

Every show is unique in its box office and ticketing needs, and often the profitability of a show is based on how well you scale the ticket prices. This project involved scaling seven different events to maximize profits and attendance.

For this project I created an excel spreadsheet specifically designed to ease the scaling process and ensure consistent, reliable reporting of net potential for events.

Kellee Maize

Fall 2019
Nakturnal Internship

The Goal: Improve the client's SEO by utilizing keywords in blog posts relevant to her interests
The Client: Kellee Maize

Kellee Maize is a nationally performing musician as well as the CEO of Nakturnal.org. As an intern for Nakturnal.org, I was tasked with creating content as a writer on her blog - with an eye toward SEO development.

A major part of this project was developing content relevant to the interests of my client, Kellee, as well as relevant to her brand. Additionally, each piece had to be keyword optimized to increase her website SEO.  This was accomplished using Ahrefs research and careful work to ensure we were linking accurate and relevant sources with keyword specific verbage.

Additionally, as part of the content creation process I was required to source and use creative commons graphics and photographs.

Pokemon Go for good

Spring 2019
Event Management

The Goal:  Create a working event plan
The Client:  Team Firestorm
The Class: Event Management

For this event I chose to plan a hypothetical event for Team Firestorm - using their Pokemon Go Event structure as a way to raise money for the Children's Hospital of Pittsburgh.

As the lead admin of Team Firestorm, I started this project interested in genuinely putting on the event, however after completion we determined it wasn't quite right with the goals of the organization. However, we did end up utilizing much of the plan for our Summer of Fun Poke-Potluck in September of 2019.

Artsburgh Flexpass

Spring 2019
Event Management

The Goal: Work with a group to create a full marketing plan
The Client: Artsburgh - Flexpass
The Class: Sports, Arts and Entertainment Marketing

For this client and course I worked with four other students in a group to create a full marketing plan for the Artsburgh Flexpass. Over the course of 3 months we researched every option to create our final plan.

Leading up to the final project linked here we created a situational analysis, a positioning and segmentation analysis, SWOT and eventually came up with our Big Idea - the Pittsburgh Date night.

This project created invaluable friendships with the members of my team, as well as generated a workable plan for Artsburgh to increase their sales of the Flexpass, which we presented to the client as our final.

Shadowing at the Fairmont Pittsburgh

Spring 2019
Kristin Burr

The Goal:  Generate an understanding of the requirements of a job in the Sports, Arts and Entertainment industry.
The Class: SAEM 101 - The business of SAEM

I shadowed with Kristin Burr at the Fairmont for a period of two months, working with her to learn the needs of hosting VIP guests and groups at The Fairmont. Because this hotel is the only luxury hotel located in Pittsburgh, it handles a many of the VIP guests that must stay in the area. Meeting the needs of these clients is a huge part of what makes the Fairmont successful, and Kristin is the person who makes everything happen.

For this shadowing I was tasked with helping to meet client needs and special requests for rooms. I watched as Kristin worked through riders and ensured a guest experience would meet all expectations. I attended arrivals and departures for the guests.

I feel like this position gave me a great understanding for the need for discretion with VIP clients, and also the importance of meeting client needs - particularly as you may not understand why a request is being made, but that doesn't make it any less important.